Get High PageRank and High Page Authority Links for More Traffic than You Can Handle
If you want really powerful links pointing to your site then you need to read this to discover why PageRank and Page Authority matter so much. Just like getting letters of recommendation for a job you want, some links will do a lot more for you than others. But by the end of this article you’ll be able to harness the true power of backlinks and get some full-strength “link juice” flowing into your site.
What is PageRank and Page Authority?
Well, to put things simply, they are a way to rank (by numbers) how important a page on a site is. The PageRank (PR) algorithm was created by Larry Page, is used by Google and it has a ranking scale of 0 to 10. But Page Authority, run by SEOmoz, has a 100-point scale and seems to be updated a bit more often. Now, most people will talk about their sites’ PR ratings, because most don’t know about the Page Authority ranking system, but go ahead and check the ranking of your site, in both ways, through the links above (click the “top pages” tab for your site’s Page Authority). That will give you a better feel as to how these rankings speak to you to let you know the importance of your page.
So, what if your site isn’t ranking very well, through either system? Well, you can boost the “importance” of your site by getting links from other “important” sites. It’s like being friends with the popular kid in school or someone famous or really cool; if they’re willing to be your friend then you must be on their level, right? If someone that cool is actually friends with you, then you’re probably pretty cool too and, just by associating with them (getting links from them), your status (PageRank and Page Authority) is elevated a little bit more. It’s like them giving you a super high five in front of everyone.
But these other sites got ranked so high because everyone talks about them, links to them and goes to these sites over and over again, on a daily basis. They truly are “internet popular”. But not only that… these sites aren’t just solely used to give links to other people; they provide unique content and aren’t loaded up with a lot of external links to other sites. There are some external links, but only links that provide an additional benefit to the reader. If popular people go around saying everyone is their friend, then it wouldn’t be that special to be considered their friend, right? Oh, you’re their friend? Well, so am I!
So, in reality, these “cool kids of the internet” have a close-knit group of friends, but everyone on the outside wants to be their friend. They don’t link to a ton of different sites – a ton of different sites link to THEM! And when you do get a link to your site from one of these super important sites, it’s like getting a nod of approval from the most interesting website in the world. They don’t always link to other sites, but when they do, they give you a full glass of link juice.
Why do you think so many people try to get links from .edu or .gov sites? Because if a site like that actually links to another page, then it’s pretty dang important! School and government sites are usually ranked pretty high because they are there to serve the populations and, if you get a link from them, chances are you didn’t put that link on there yourself. But of course some people go around that by setting up profiles with a link to their site on it or getting backlinks in blog comments on sites like these, but that’s beside the point.
If you can manage to get links pointing to your site from other sites that aren’t just bookmarking sites, or sites where anyone can get a link from them, then Google will see your site as pretty important, and this will raise the rankings for your site, which you saw through those two sites above. You’re important by association! And, as I said before, these “high-powered high fives” (links) are worth a lot more than a bunch of hand slaps from lower ranking sites. You can rise up in the search engine results with a lot less links pointing to you, if most of the links are coming from pages that have a higher PageRank and Page Authority rank. Getting recommendations from 10 people in prison isn’t going to get you as far as one recommendation from a professor at Harvard, now is it?
How to Keep Things Natural
Now, just so you know, yes… a domain (or the homepage) of a site might be ranked a lot higher than the page on that site where you’re getting a link from – then again, that specific page might be ranked higher than the domain. So, you can get a little boost if the specific page you’re getting a backlink from is ranked a bit higher, in terms of PageRank and Page Authority, since that’s a very important page. But, if the overall site and domain is ranked pretty high, then the link you get from them will still be a bit powerful, regardless of which page you get a link from, on that site.
So, don’t get obsessed with trying to only get links from pages that have a PR 10, 9, 8 or 7. Why? Because think about it in terms of being natural… When everyday people want to share your site with others, they aren’t going to refuse to add link to your site, from their site, just because their site doesn’t have a high PageRank or Page Authority; you’ll have links coming in from pages ranked all over the place!
But if you have a bunch of links coming into your site and they are ALL really high PR and high Page Authority sites, Google might think something is up and might investigate the links coming into your site, and your site itself. And if they find out that you were behind all those high-powered links, then they might just give you a “Google slap”! So, don’t go overboard with this information; yes, you want links from some important sites, but you also want links coming in from not-so-important sites, so that your linking efforts appear natural. Get a good blend of both!
And, if you didn’t know already, websites have a way of deciding if they want to share their “link juice” with the sites they link to. If they don’t want to share, then a link from them isn’t going to boost your importance in Google’s eyes.